Web Design & Development
Logo Design
Branding & Visual Identity
Ongoing Creative Support
Web Hosting & Maintenance
Client
Blair Scott Clothing Co.
The Project
For Blair Scott Clothing Co., we built a warm, boho-inspired e-commerce experience that puts the brand’s effortless, everyday style front and center. Working from Taylor’s vision—cozy layers, flowy staples, and clothing that feels inspiring and comfortable—we organized collections and product pages to highlight styling, ease of discovery, and the family-run story behind the brand.
The site emphasizes Blair Scott’s approachable, personal voice (Taylor is a working mom and small-business owner), creating an inviting shopping experience that helps shoppers connect with the pieces — and the people — behind them. The result is a friendly, stylish online home that reflects the brand’s values and supports sustainable growth.
The Identity
The identity was designed to feel organic, approachable, and timeless. We utilized a rich, earthy color palette—featuring muted sage, terracotta, and cream—to evoke a sense of comfort and sustainability.
Typography: The pairing of the bold, retro-leaning Cooper Black with a delicate signature script creates a perfect balance between “sturdy” and “feminine.”
Illustration: Custom botanical line art was integrated to lean into the boho aesthetic, adding a hand-drawn, personal touch that resonates with the brand’s small-business roots.
Brand Specifications
Main Typeface: Cooper – Black
Secondary Typeface: Retro Signature
Color Palette:
Sage: #776C4B
Cream: #E8D8C5
Terracotta: #A5563A
Slate: #647777
Web Design & More
We built Blair Scott Clothing Co.’s website and shopping experience from the ground up, combining clean design with intuitive functionality tailored to their audience. The site was designed to make discovering collections effortless, highlighting key products while guiding visitors smoothly from browsing to checkout. Every page balances style and usability, creating an online store that’s both visually appealing and easy to shop.
