Web Design & Development
Branding & Visual Identity
Marketing Graphics
Visual & Print Design
Ongoing Creative Support
Client
CW Trucks
The Project
Apex Aesthetics serves as the complete creative arm for Carolina Wholesale Truck Center. We built their entire brand ecosystem from the ground up, including their web design and development, branding and visual identity, marketing graphics, and visual and print design.
Our work provides ongoing creative support across every touchpoint of their business, ensuring a professional and consistent presence that drives results in a competitive market.
The Identity
The goal was to build a system that speaks directly to fleet owners, drivers, and logistics professionals. We developed a clean, recognizable logo system and a refined color palette that scales perfectly across their website, print materials, and high-impact signage.
By pairing an interlocking “CW” monogram with bold, wide-set typography, we created an authoritative brand that reinforces trust and dependability whether it’s seen on a digital screen or a storefront.
Brand Specifications
Main Typeface: Gotham – Black
Color Palette:
Interstate Blue: #0179D5
Engine Red: #DA0E0E
Steel Grey: #555656
