Copy Squad

Web Design & Development

Logo Design

Branding & Visual Identity

Marketing Graphics

Client

The Project

Apex Aesthetics serves as the lead creative partner for Copy Squad, responsible for the total visual direction of the brand.

From the original logo design to every public-facing digital asset, we have built and maintained a cohesive identity that scales across their entire ecosystem.

This ongoing partnership ensures that as Copy Squad evolves, every new training portal, marketing campaign, and community resource remains instantly recognizable and professional.

The Identity

The brand was designed to be the “Gold Standard” for digital marketing communities—authoritative, modern, and highly functional.

The Logo: We created the “Squad” emblem to visually represent the power of the collective. The clean, geometric silhouettes are built for high-performance use, maintaining their integrity as a favicon, a video watermark, or a large-scale event graphic.
The Redesign: For the latest evolution of the brand, we transitioned the typography to Archivo. This choice provides a technical, “masterclass” feel that mirrors the precision of the copy they teach.
Visual Continuity: By owning every design touchpoint, we’ve created a seamless user experience. Whether a student is on copysquad.net, inside a private community, or reading a sales letter, the consistent use of #007AFF, #0E0E0E, and #F1F1F1 reinforces the agency’s credibility.

Brand Specifications

Core Logo: Custom “Squad” Silhouettes
Main Typeface: Archivo (Bold & Regular)
Color Palette:
- Brand Blue: #007AFF
- Rich Black: #0E0E0E
- Soft White: #F1F1F1