Web Design & Development
Logo Design
Branding & Visual Identity
Web Hosting & Maintenance
Client
First Choice: Demo, Clearing, & Spetic
The Project
For First Choice, we built a complete visual identity and custom website that captures their straightforward, no-nonsense approach to demolition and site services. From a strong, industrial design language to clear service breakdowns and bold typography, every element was crafted to convey power, reliability, and professionalism.
The new site gives First Choice a modern online presence that’s easy to navigate, mobile-friendly, and built to convert — positioning them as a trusted leader in demolition, clearing, and septic services across Eastern North Carolina.
The Identity
The goal was to strike a balance between a rugged, “safety-first” aesthetic and a high-end corporate presence.
The Concept: We integrated an excavator silhouette into a mechanical gear frame, creating a symbol that represents both the grit and the precision of their work. The emblem’s heavy line weight ensures it stays sharp when applied to large equipment or small company apparel.
Typography & Color: Using the thick, geometric structure of Geom Graphic, we gave the wordmark an industrial, “built” feel. We paired this with a high-visibility orange to mirror the equipment used on-site, ensuring the brand is instantly recognizable in any field environment.
Brand Specifications
Main Typeface: Geom Graphic – Bold
Secondary Typeface: Roboto – Regular
Color Palette:
Safety Orange: #FC5000
Charcoal: #232323
Light Grey: #F2F2F2
Web Design for First Choice
The website clearly presents First Choice’s services, from demolition and clearing to septic work, with an intuitive layout and mobile-friendly design. Service pages, contact forms, and project highlights are organized to make information easy to find and action simple to take. Every detail emphasizes reliability, professionalism, and the scale of their work.
The finished site strengthens the brand, attracts new clients, generates leads, and positions First Choice as a trusted leader in demolition, clearing, and septic services.
