AI Search
AI Search Optimization for ChatGPT, Gemini and Google AI Overviews
What Results Can Local SEO Bring?
#1
A fertilizer supplier, named first by both ChatGPT and Gemini when growers ask for a supplier in eastern North Carolina.
2,692
Times the sites we build and manage appeared in Google’s AI-generated results over the last three months.
3 for 3
A dumpster rental company, named in Google’s AI Overview for Swansboro dumpster rentals every time we checked.
1,584
Appearances in Google’s AI results for a fertilizer supplier in its first six weeks with us.
What Does AI Search Optimization Include?
AI Visibility Audit
Your key customer questions tested across ChatGPT, Gemini, Perplexity and Google's AIO Overviews, showing exavtly where your business is names and where it isn't yet.
Question Tracking
The questions that matter to your business tracked every month across each AI tool, so you can watch your presence grow.
Competitor Benchmarking
The businesses AI tools recommend in your market, and the sources and content behind those recommendations.
Answer-Ready Content
Pages and FAQ sections written to answer your customers' exact questions, in clear, direct language AI tools can quote.
Citation Source Building
Your business places and kept accurate on the directories, review sites and listings AI answers cite the most.
Review Strategy
A steady flow of genuine reviews on the platforms AI tools read, so your reputation shows up wherever answers are built.
Business Consistency
Your name, services and service area described the same way everywhere, so AI tools connect every mention back to you.
Monthly Visibility Report
Which questions name you, which tools name you, and how you compare with competitors, in plain English.
How Does AI Search Optimization Work?
AI Visibility Audit
We ask ChatGPT, Gemini, Perplexity and Google’s AI Overviews the questions your customers ask and record every answer: whether your business is named, where it appears and which competitors are recommended instead.
Question Research
We build the list of questions worth tracking for your business: the “best,” “near me” and “who should I hire” questions customers ask AI tools before they reach out, organized by service and location.
Source Analysis
AI answers lean on sources. We identify the websites, directories, review platforms and articles each AI tool cites for your questions, so we know exactly where your business needs to be seen.
Content Gap Plan
We compare what AI tools want to answer with what your website actually says, then plan the new pages, FAQ sections and rewrites that close the gaps.
Answer-Ready Content
We write and update content that answers your customers’ questions directly, in clear language AI tools can quote, with your services, locations and expertise stated the same way on every page.
Citation and Listing Building
We get your business listed and accurate on the directories and platforms AI answers cite most, and keep your name, services and service area consistent everywhere they appear.
Review Strategy
We build a steady flow of genuine reviews on the platforms AI tools read, so your reputation shows up wherever answers are put together.
AI Visibility Tracking and Reporting
We re-run your tracked questions across every AI tool each month. Your report shows which questions name your business, in which tools, how you compare with competitors and what we’re working on next.
How Much Does AI Search Optimization Cost?
AI Search Optimization
- $750 audit, one-time. Waived for Apex-built websites.
- AI Visibility audit.
- Question tracking.
- Competitor tracking.
- Answer-ready content.
- Citation source building.
- Review strategy.
- Business consistency.
- Monthly AI visibility report.
- Three month minimum, then month to month.
Have an Apex-built site? Our Everything bundle combines AI search optimization, Local SEO and full site care for $8,400 a year, 40% less than buying them separately.
Who Is Local SEO For?
Any business whose customers ask an AI tool for a recommendation before they call. We know these industries especially well.
Trucking & Logistics
Carriers, brokers and fleets
Contractors & Builders
Builders, remodelers and trades
Boutiques & Retail
Shops in town and online
Agriculture
Farms, suppliers and ag services
IT & Technology
MSPs, SaaS, and repair
Waste & Dumpster Rental
Waste management, and rentals
Real Estate
Brokers, and agents
E-Commerce
Apparel, equipment, and digital
Get Named With a Site Built for It
In BrightLocal’s study of local searches in ChatGPT, business websites were the source cited most. An Apex site is built for search from the first page, with the structure and content AI tools read clearly.
AI search optimization is the work that helps a business get recommended in AI-generated answers from tools like ChatGPT, Gemini, Perplexity and Google’s AI Overviews. It covers tracking which questions name you, building content that answers those questions, and strengthening the listings and reviews AI tools draw from.
GEO (generative engine optimization) and AEO (answer engine optimization) are two names for the same goal: showing up in AI answers. Google has said that optimizing for AI search is still SEO, so the work builds on strong SEO and adds tracking and content focused on AI answers.
No one controls what an AI tool says, so no one can honestly promise placement. We focus on everything those answers draw from and show you every month which questions name your business.
It starts with a one-time $750 audit, then $500 a month, with a three-month minimum. The audit fee is waived for Apex-built websites.
ChatGPT, Gemini, Perplexity and Google’s AI Overviews. Your monthly report shows results for each one.
It depends on your market and where you start. Most businesses see their first gains within a few months, and the audit gives you a baseline to measure against from day one.
They work best together, since AI answers draw on the same foundations as search rankings. Our Everything bundle combines both with site care for Apex-built sites.
No. We work on most platforms. Sites built by Apex are designed for search from the first page, so they skip the audit fee and start ahead.
Your monthly report shows which tracked questions name your business, in which AI tools, and how that compares with your competitors over time.
Ready to Dominate Your Market?
Every partnership starts with a full audit of your marketing, your website and the tools your team runs on. We build your roadmap around what we find and walk you through it before anything begins.
Ready for a partner who sees the whole picture?
Click the button below to get started today!
