What Results Can Google Ads Management Bring?

  • 1.8x

    The click-through rate on non-branded searches for a demolition contractor, compared with the industry average.

  • 60%

    Less per click on Google Search for a demolition contractor than the home improvement average.

    $3.13 vs. $7.85 average (WordStream, 2025).

  • 36

    Phone calls from ads in 90 days for a dumpster rental company, up from zero before July.

  • 6 Days

    From a brand-new Google Ads account to live ads bringing in clicks, for a demolition contractor.

What Does Google Ads Management Include?

  • Campaign Build

    Campaigns and ad groups organized around your services and the areas you serve, so every dollar targets a real customer.

  • Keyword Research

    The searches with buying intent behind them, chosen from real data, plus negative keywords that keep your budget off the wrong ones.

  • Ad Copy and Assets

    Ads written and tested for your market, with sitelinks, call buttons, locations and every other asset Google offers.

  • Conversion Tracking

    Forms, calls and purchases tracked in Google Ads and Analytics, so you know exactly what your ads bring in.

  • Weekly Optimization

    Search terms, bids, budgets and ads reviewed every week, with changes made based on what’s converting.

  • Budget Management

    Spend paced across the month and shifted toward the campaigns, keywords and hours that perform best.

  • Landing Page Review

    Recommendations for the pages your ads send people to, because the click is only half the job.

  • Monthly Report

    Spend, leads and cost per lead in plain English, plus what we changed and why.

How Does Google Ads Management Work?

  1. Account and Market Audit

    We review your existing Google Ads account, or your market if you’re starting fresh: competitors’ ads, average cost per click for your keywords, and the searches most likely to turn into customers.

    Illustration of an ad account audit with performance bars, warning flags and audience bubbles.
  2. Keyword Research and Negative Keywords

    We choose keywords with real buying intent for each service and area, and build negative keyword lists from day one so your budget never goes to searches that won’t become customers.

    Illustration of a keyword list filtered into chosen keywords and a separate negative keyword list.
  3. Conversion Tracking Setup

    We set up and test tracking for the actions that matter: form submissions, calls from ads and calls from your website. Every result in your account reflects a real lead, never a page view.

    Illustration of conversion tracking linking forms, calls, bookings and purchases to a rising bar chart.
  4. Campaign Build

    We build campaigns and ad groups around your services and service areas, write ads tailored to each one, and add every useful asset: sitelinks, call buttons, locations and callouts. All of it lives in an account you own.

    Illustration of a campaign build with ad groups, an ad preview and location, schedule and device settings.
  5. Launch and Daily Monitoring

    The first weeks after launch are when budget is easiest to waste. We check search terms, bids and spend daily, cutting what isn’t working and leaning into what is.

    Illustration of a campaign switched on with a live alert and a rising performance line chart.
  6. Weekly Optimization

    Once campaigns settle, we review search terms, bids, budgets and ad performance every week, test new ad copy and shift spend toward the keywords, locations and hours that bring in the most leads.

    Illustration of bid and budget sliders beside a checked weekly optimization task card.
  7. Landing Page Recommendations

    The page an ad sends people to decides whether a click becomes a lead. We review your landing pages and recommend changes to headlines, forms and layout, or build new pages when you need them.

    Illustration of a landing page with review markers on the headline, button and form, plus suggestion cards.
  8. Monthly Reporting

    Each month you get a plain-English report covering spend, leads, cost per lead and what changed, plus the plan for the month ahead.

    Illustration of a monthly report with a rising line chart, a donut chart and a bar chart.
Illustration of an ad account audit with performance bars, warning flags and audience bubbles.Illustration of a keyword list filtered into chosen keywords and a separate negative keyword list.Illustration of conversion tracking linking forms, calls, bookings and purchases to a rising bar chart.Illustration of a campaign build with ad groups, an ad preview and location, schedule and device settings.Illustration of a campaign switched on with a live alert and a rising performance line chart.Illustration of bid and budget sliders beside a checked weekly optimization task card.Illustration of a landing page with review markers on the headline, button and form, plus suggestion cards.Illustration of a monthly report with a rising line chart, a donut chart and a bar chart.

How Much Does Google Ads Management Cost?

Choose Plan

Google Ads Management Plus

$1,500/month
  • Ad spend: Up to $15,000/month
  • Setup: $500 one-time
  • Up to 8 campaigns
  • Everything in Google Ads Management
  • Remarketing and display campaigns
  • Microsoft Ads (Bing) management
  • Local Services Ads management, for eligible businesses
Choose Plan

Have an Apex-built site? Our Site + Local bundle pairs Local SEO with full site care for $4,800 a year, 40% less than buying them separately.

Send Your Ad Traffic Somewhere Built to Convert

Every ad click lands on your website, and that page decides whether you paid for a lead or a visit. Apex builds landing pages and full sites designed to turn ad traffic into customers.

Services That Pair With Google Ads Management.

Campaign builds, keyword research, ad copy and assets, conversion tracking, weekly optimization, budget management, landing page recommendations and a monthly report. Everything needed to run search ads, handled for you.

A flat $800 a month for up to $5,000 in monthly ad spend, or $1,500 a month for up to $15,000, plus a one-time $500 setup fee. Every plan starts with a three-month minimum, then runs month to month.

No. Ad spend is paid directly to Google from your own account, so you always see exactly where your money goes. We’ll recommend a starting budget based on your market.

You do. Your account, your campaigns and your data stay in your name. We manage them with your permission.

Ads can start bringing in leads within the first few weeks after launch. Results sharpen over the first few months as weekly optimization narrows in on what converts.

Yes. We start with an audit of your current campaigns and tracking, keep what’s working and rebuild what isn’t pulling its weight.

Yes. Landing pages are quoted separately, and Apex-built pages are designed to turn ad clicks into leads from the first visit.

No. We’re based in Kinston and manage Google Ads for businesses across the country.

Every month you get a plain-English report with your spend, leads and cost per lead, plus what we changed and what’s next.

Ready to Dominate Your Market?

Every partnership starts with a full audit of your marketing, your website and the tools your team runs on. We build your roadmap around what we find and walk you through it before anything begins.

Ready to turn impressions in to clicks? 

Click the button below to get started today!

Apex Aesthetics