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Local SEO

Local SEO Services for Google Maps and Local Search

Local SEO is the work that helps your business show up when people nearby search for what you do, on Google Maps and in local search results. We handle your Google Business Profile, reviews, listings and website so search engines and AI tools trust your business in every town you serve.

Starting at $500/month

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Apex Aesthetics Design Agency badge with the arch A logo, Est. 2023, and the tagline The Pinnacle of Design.
Completed Projects
250 +
Industries Served
20 +
Pages Designed
1000 +

What Results Can Local SEO Bring?

  • 3x

    Traffic to a regional trucking company's careers page, tripled through SEO.

  • 3 to 216

    Search clicks for a dumpster rental company from June to September, up from three over the same months the year before..

    $3.13 vs. $7.85 average (WordStream, 2025).

  • Top 3

    A dumpster rental company’s local searches, moved from position 32 into the top three results.

  • 8 spots

    The average Google ranking gained by a self storage company after we built its service area pages.

What Does Local SEO Include?

  • Keyword Research

    The searches your customers actually make, mapped by service and by town, with the volume and intent behind each one.

  • Rank Tracking

    Your target keywords tracked in every town you serve, in both the regular results and the map results, so you see exactly where you stand.

  • Technical SEO

    Crawl errors, indexing issues, broken links, redirects and page speed found and fixed, with Google Search Console monitored every month.

  • On-Page Optimization

    Title tags, meta descriptions, headings and page content rewritten around the keywords each page should rank for.

  • Service Area Pages

    Dedicated pages for the towns and services you want to win, planned from keyword data and built on your site.

  • Internal Linking

    A link structure that connects your services, towns and key pages, so search engines understand what matters most.

  • Local Schema Markup

    Structured data that tells search engines and AI tools exactly who you are, where you work and what you do.

  • Listings and Google Profile

    Your name, address and phone number made consistent across directories, with your Google Business Profile optimized to match your site.

How Does Local SEO Work?

  1. Technical SEO Audit

    We crawl every page of your site the way Google does, checking indexing, page speed, mobile usability, broken links, redirects and duplicate content. We also review your Google Search Console data to see which pages Google can find, which it ignores and why.

    Illustration of a site audit dashboard with a score ring, issue list and a magnifying glass over a warning.

  2. Keyword and Competitor Research

    We research the exact searches your customers make for each service in each town you serve, with the search volume and intent behind every keyword. Then we study the competitors ranking ahead of you to see which pages and keywords are winning them business.

    Illustration of keyword research with overlapping circles highlighting the search terms they share.

  3. Keyword Mapping

    Every target keyword gets assigned to one page on your site. That stops your own pages from competing with each other, shows exactly where new pages are needed, and gives every page a clear job in search.

    Illustration of keyword mapping with search terms linked to individual pages of a website.

  4. On-Page Optimization

    We rewrite title tags, meta descriptions, headings and page copy around each page’s target keywords, so Google understands what every page offers and where you offer it. Images get descriptive alt text, and key pages get clearer calls to action.

    Illustration of a web page layout with checkmarks beside its title, headings, text and image.

  5. Technical Fixes and Local Schema

    We fix the crawl errors, slow pages and broken links found in the audit, then add LocalBusiness and Service schema markup that tells search engines and AI tools exactly who you are, what you do and where you work.

    Illustration of schema code beside a business listing card and passing security, speed and mobile checks.

  6. Listings and Google Business Profile

    We make your business name, address and phone number consistent across the directories and listing sites Google checks, and optimize your Google Business Profile with the right categories, services and service areas to match your website.

    Illustration of a map with a location pin, a star rating and a route leading to the business.

  7. Rank Tracking and Reporting

    We track every target keyword in every town you serve, in both the regular results and the map results. Each month you get a plain-English report covering rankings, search traffic and leads, plus what we completed and what’s next.

    Illustration of a rank tracking dashboard with a rising line chart and keyword trend rows.
Illustration of a site audit dashboard with a score ring, issue list and a magnifying glass over a warning.Illustration of keyword research with overlapping circles highlighting the search terms they share.Illustration of keyword mapping with search terms linked to individual pages of a website.Illustration of a web page layout with checkmarks beside its title, headings, text and image.Illustration of schema code beside a business listing card and passing security, speed and mobile checks.Illustration of a map with a location pin, a star rating and a route leading to the business.Illustration of a rank tracking dashboard with a rising line chart and keyword trend rows.

How Much Does Local SEO Cost?

Local SEO

$500/month
  • $500 one-time set up fee. Waived for Apex-built websites.
  • Keyword research.
  • Rank tracking.
  • Technical SEO.
  • On-page optimization.
  • Internal linking.
  • Local schema.
  • Listings and Google profile optimization.
  • Monthly reporting.
  • Three month minimum, then month to month.
Choose Plan

Have an Apex-built site? Our Site + Local bundle pairs Local SEO with full site care for $4,800 a year, 40% less than buying them separately.

Who Is Local SEO For?

Any business that wins work from people searching in the towns it serves. We know these industries especially well.

Kinston, NCGreenville, NCNew Bern, NCWilson, NCGoldsboro, NCJacksonville, NCSwansboro, NCMorehead City, NCRocky Mount, NCWilson, NCEmerald Isle, NC

Rank Higher With a Site Built for It

Local SEO works on any site, and it works hardest on one built for search from the first page. Every Apex site launches with the page structure, speed and schema rankings depend on.

See Our Work

Services That Pair With Local SEO

Local SEO is the work that helps a business rank in search results for people in its area. It covers keyword research, on-page optimization, technical fixes, location-focused pages, structured data and consistent business listings.

Local SEO with Apex starts at $500 a month plus a one-time $500 setup fee, which is waived for Apex-built websites. Every plan starts with a three-month minimum, then runs month to month.

Technical fixes and on-page changes can show movement within the first few months, and new pages build traffic steadily from there. Your monthly report tracks every target keyword so you can see the progress.

The ones your customers actually search, by service and by town. We build the keyword map from real search data in the first month and walk you through it before work starts.

Google decides rankings, so no one can honestly promise a position. We work every factor that moves rankings and report on each target keyword monthly.

Yes. Your profile is optimized and kept consistent with your website as part of every plan. Ongoing posting and review replies are available through our Google Business Profile Management service.

Link building is a separate add-on, quoted to your market. Local SEO plans focus on the on-site and local work that moves rankings most directly.

No. We work on WordPress, Wix, Squarespace, Shopify and most other platforms. Sites built by Apex are designed for search from day one, so they skip the setup fee and start ahead.

No. We’re based in Kinston and run local SEO for businesses across the country, in whichever towns they serve.

Every month you get a plain-English report with your keyword rankings, search traffic and leads, plus the work we completed and what’s next.

Ready to Dominate Your Market?

Every partnership starts with a full audit of your marketing, your website and the tools your team runs on. We build your roadmap around what we find and walk you through it before anything begins.

Ready to be found online? 

Click the button below to get started today!

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