Essentials Web Design Package
Every business needs a first impression that works as hard as they do. Essentials is a custom one to three page website designed, written and built from scratch by Apex Aesthetics. No templates, and no borrowed layouts. You get high-converting design, copy written for your customers, and on-page SEO fundamentals baked in from day one. It looks sharp on every screen and ships in four weeks.
When someone searches for what you do, this is the site that makes them stop scrolling and start calling.
Starting at $3,500.
What's Included

Custom 1-3 Page Site
Every Essentials build starts at zero. We design your pages around your business, your customers, and the action you want visitors to take. One page done right can outperform a ten page site that says everything and sells nothing.
High Converting UI/UX
Design is only pretty until it has a job to do. We structure every section around how visitors actually read, scroll, and decide, so the path from landing to contacting is obvious and frictionless.
Website copy
Words sell before design does. We write every headline and paragraph on your site, in your voice, aimed at your customer. You review it, we refine it, and nothing publishes until it sounds like you.
On-Page SEO
Your site launches ready for Google. Page titles, meta descriptions, heading structure, and clean URLs are all handled during the build, so search engines can read your site as easily as your visitors do.
Built To Be Found Locally
A great site earns nothing if nobody finds it. We optimize your images, your content structure, and your location signals so Google understands exactly what you do and where you do it, and puts you in front of the people searching nearby.
Mobile Responsive
Most of your visitors are on a phone. Your site is designed for that screen first, then scaled up, so buttons are tappable, text is readable, and nothing requires pinching or squinting.
1 Round of Revisions
Once the build is complete, you get a full structured review pass. We collect all of your feedback and implement it in one focused round, which keeps the project sharp and keeps your launch date intact.
4 Week Delivery Time
From kickoff to live in four weeks. You get a clear schedule up front and you always know what stage your project is in.
How it Works
Discovery
We start with a conversation about your business, your customers, and what a win looks like. You talk, we take notes, and the project brief comes out of it.
Design & Copy
We design your pages and write your copy in parallel, so the words and the layout are built for each other instead of forced together at the end.
Review
You see the complete site, working, on a private link. You send us everything you want adjusted and we handle it in one focused revision round.
Launch
We take your site live, confirm everything performs on real devices, and hand you the keys.
See It For Yourself
Is Essentials Right For You?
Essentials is built for businesses that need a sharp, credible, findable web presence: service businesses, trades, professionals, and local companies where the site’s job is to earn the call. If you need e-commerce, a larger page count, full brand identity, or advanced SEO, that work lives in our Growth package, and we’ll tell you honestly which one fits before you spend a dollar.
A conversation and a little homework. We start with a kickoff call about your business, your customers, and what you want the site to accomplish. From there we'll ask for the essentials: your logo and any brand materials you have, photos if you have them, and answers to a short questionnaire about your services. We guide you through every step, so you never have to guess what we need or when we need it.
We've got you covered on both. Logo design is available as an add-on to any Essentials project, built to the same standard as the site itself. For photography, we can source professional imagery that fits your industry and your brand, and if you're local to eastern North Carolina, we can capture photos of your business ourselves. Either way, your site launches looking complete.
We handle hosting for you, billed annually, with security updates included so your site stays protected without you thinking about it. For businesses that want more hands-on attention over the long run, our maintenance program covers ongoing updates and improvements at a set monthly cost. We'll walk you through both before launch so there are no surprises on the invoice
Absolutely, and many clients do as their business grows. If you're on our maintenance program, new pages are part of the ongoing work we handle for you. If you'd rather keep things project-based, we'll quote each addition individually and build it to match your existing site seamlessly. Your site is designed from day one to grow with you.
Yes, completely. The design, the copy, and the site itself are yours. If you host with us, you get the benefit of our security updates and support, but ownership stays with you either way.
Contact / Let’s talk
