Harvey Fertilizer and Gas
Website Redesign Website & Branding

The site is built from a custom component kit made for Harveys, with each piece designed for a specific job. Here is what visitors get.

Product index. All 51 Harveys products across seven categories live in a single searchable index laid out like a seed catalog ledger: hairline rules, leader lines, and one row per product. Each row links to the product label and, where one exists, the technical sheet. Categories expand and collapse, so a grower looking for a specific soybean variety finds it in seconds.

Divisions. The company’s service areas are presented as full-bleed photo cards, one per division, each opening to a dedicated page. Seed conditioning through Cashwell and Jones, a Harveys company, gets its own place in the lineup.

Heritage timeline. The company’s history plays out as a scroll-driven timeline, with each era revealing as the reader moves down the page.

Locations map. A custom vector map of the Southeast, drawn for this site rather than pulled from a mapping service, pins every Harveys location across North Carolina, Virginia, and Georgia. A location list beneath the map holds hours, addresses, and contact details for each branch.

Location pages. Every one of the 31 locations has its own page with copy written for that community and the services that matter most there, so a grower near Scotland Neck lands on a page about their branch.

Mission, Purpose, and Core Values. Three pages became one, structured along a vine that grows down the page: the mission at the first stage, purpose at the second, values at the third, with the vine terminating in roots.

Seed field. As visitors scroll, soybean seeds fall and gather at the bottom of the page. The effect is built in lightweight WebGL, runs on any device, and steps aside automatically on shorter pages.

Grower portal access. A utility strip above the main navigation keeps Grower360 and employee login one click away on every page.