Web Design & Development
Branding & Visual Identity
Logo Design
Marketing Graphics
Visual & Print Design
Client
PickJunkies
The Project
PickJunkies is a sports betting publisher built around high-stakes insights and community growth. We developed a complete brand ecosystem designed to scale their “Guru-led” model, ensuring a unified style across their website, sales pages, and private community assets.
The result is a consistent, high-impact visual identity that builds immediate authority and gives PickJunkies a dominant presence in the sports betting space.
The Identity
The challenge was to build a brand that felt high-end and precise without losing the aggressive, “YOLO” energy of the betting world. We wanted a look that was as confident as a winning ticket, mirroring the high-stakes environment the community lives in.
We leaned into a heavy, athletic style, using the bold stance of Bebas Neue Pro to give the logo a grounded, powerful presence. The tall, condensed letterforms provide a “stadium-scoreboard” feel that commands attention on mobile screens and social feeds alike.
The custom mascot provides a direct connection to the community—incorporating a confident persona into a clean frame—ensuring the brand remains industry-appropriate yet distinctively modern and aggressive.
Brand Specifications
Main Typeface: Bebas Neue Pro – Bold
Color Palette:
Action Green: #15BF27
Pure Black: #070707
Clean White: #FFFFFF
